Year 2022 will be the first of complete rebirth for Goldoni, after the relaunch of the company in 2021.
We have been working hard for some months to improve and develop products and processes to bring the Goldoni brand to a higher level of quality, innovation, dealers and customers care.
We officially launch a restyling of the Goldoni logo on our digital platforms and on the products we show during the exhibition. The brand is renewed with a new emblem ready to guide the company in its second century of life.
Modern product design that matches the tractors’ innovative technical features and a wider product range mark the beginning of a new era.
Our logo mirrors our values: It shows attachment to the brand’s tradition as well as forward-thinking inspiration. The lines size on the shape of past bonnets and connect to farm work, to the plowing of the soil. Moreover, the design refers to the Keestrack company logo. The typical red coloring ensures stable brand recognition.
In addition to the logo, the whole brand strategy will be consistent with the fundamental values of Goldoni Keestrack's new strategy, including the promotion of communication and dialogue with our partners and customers.
The values of the Goldoni brand
Family. A stable network, personal commitment and a concerted strategy: At Goldoni we experience the spirit of a family business.
Quality. We create efficient and safe work processes by offering leading products – customers trust in our high quality standards.
Innovation. Our competence in research and development enables us to carry on a successful story of constructing machines that meet the needs of upcoming times.
Dialogue. Exchange of ideas is the basis for constant progress: We stay in touch with our customers, suppliers and employees.